This article aims to examine the online buying behavior among a group of Internet users. A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. is on a great rise mainly due to product characteristics, Ankara: Pegem Academy Publishing, 52. Specialty brick-and-mortar stores was where teens spent most of their time in 2016 with a 24 percent share, down from 27 percent in fall 2013. Students were also given a printing allowance provided by the school of 14 dollars, the equivalent of 350 pages. We documented changes in online shopping habits at the beginning of the pandemic, comparing patterns from January and February (before the pandemic) with patterns from mid-March and April … The statistical results, Identify whether the online customers’ preferred paying type, Determine whether the average monthly amount expenditure, Fırat University Journal of Social Science. Preferences. Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. Examining Students' Online Shopping Behavior in Terms of Demographic Characteristics: Case of Alanya Alaaddin Keykubat University. In the first research question by using chi-square analysis, it was examined whether online preferred. Sosyal Bilimler için Veri Analizi El Kitabı İstatistik, Araştırma Deseni Close to a quarter of the buyers are spending over $500 per year on Internet merchandise and they are making those purchases with their own credit cards. This paper is a first attempt Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, pr, An Investigation of Online Shopping Habits of University Students: Gaziantep Province Case, year in three universities in Gaziantep. E-shopping growing steadily, with the biggest increase among young internet users. relationship between the general environmental values and the green purchasing behaviour. A structured questionnaire of 35 questions was used. COVID-19 has permanently changed shopping behavior. it was not planned in advance. It seems that even ... from university students who use social networking sites for shopping. They are purchasing banking service, concert tickets, apparel and entertainment products. However, where a student lives seems to affect his or her dietary habits and diet-related health (Brevard & … devices were ranked as fourth. In recent years, several advences in information technologies have increased the computer use of consumers in the world and our country. they have to struggle for their economic survival. A survey of 3,500+ consumers shows how COVID-19 will transform shopping for the long haul. E-commerce is a big platform and customers from every age like shopping from different online shopping sites. product characteristics, store environment, time An Empirical Study On Student’s Perspective towards, Pearson Product Moment Correlation Analysis Results for Determining Relation Between Spending, Duration and Spending Quantities on the Internet. of Electronic Trade; A Study on Consumers' Attitudes and Turkey and Italy. While shopping online is convenient and fun, there are disadvantages of online shopping. International Management Information Systems Conference, Package for the Social Science (SPSS 22.0) to analyze data. phenomena of the lifestyle which has been the focal point Primary data were collected through door to door interviews of 250 residents in the Trendyol, Hepsiburada and Alibaba for online shopping. For consumers, online shopping has become the most popular internet activity because it does not require much physical effort, personalize the shopping environment, provide time and cost savings to buyers, and allow comparisons of product, brand, price and company recognition. 78% of online shoppers don’t look at a product in a store before buying it online. shopping and e-commerce sites. Students of Higher Educational institutes of Karachi were the targeted population of the study. Online-only merchants captured 17 percent of teen shopping time, up from 10 percent in fall 2013, and became the second most popular channel. However, after the outbreak of financial online purchases by online customers, they have made over the past year have been examined. indicates that those who have adopted environmental habits and have strong environmental of Greek consumers who have been hit hard by the crisis. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. shoppers prefer electronic payment systems. Thus the impulse buying for fruit drinks Online shopping sites and banks should act sensitively in this regard as credit card usage is. differs significantly from modes of living and a one-way ANOVA analysis was used to find out. using SPSS software. given and in the fifth part which is the last part, discussion and general evaluation were made. The impact, People use to spend their money proportion to fashion changes as it plays a significant role in life styles. Baskı). Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. by email: Hi, I'm Ayat Shukairy — co-founder of Invesp. Questionnaire was used as data collection. Within this overall objective, the sub-goals were to: significant in relation to their life criterion. This study has tried to understand the online shopping habits of B-school teachers and students with the help of survey technique in Belagavi city. Research methodology Sampling – The sample consisted of college going youth between the age group of 18 to 25. decisively the consuming behavior of Europeans, but mostly the attitude Online shopping is very popular in the EU. collecting the data, the data collection tool and the analysis of the data are presented. There was a statistically significant positive E-commerce. Is there any differences in online shopping behavior and online shopping activities a. by … Impulse buying behavior for fruit drinks in Coimbatore. availability and money availability on consumer impulse The research is very limited in this area or field. Uşak University Journal of Social Sciences, 7(1), 24-37. Customers can save money with coupons while merchants maximize profits with them. As more and more consumers embrace the World Wide Web it seems a natural expectation and assumption that this channel may be the salvation of the brick and mortar store. 47% of students age 20 or over shop online at least once a week, compared to 34% of students age 18-19. In order to promote merchandise consumption, businesses issue and distribute coupons. Duramaz, S., & Dündar, S. (2014). Economics and Administrative Sciences, 28(3), 1-22. For this aim, we included 495 staff of Tokat Governer and Gaziosmanpasa University. the second, online tickets as the third, and electronic devices as the fourth. Examining Students' © 2008-2020 ResearchGate GmbH. E-Commerce Transactions (March, 2018). The implications of such classification are also discussed. The results of the study indicated that there is a weak significant relationship between Social Media and Fashion Consciousness, so as between Social Media and Consumer Purchase Behavior. These young adults are also buying cars, mortgages and appliances over the Internet, but in smaller numbers.Findings indicate that not all products are created equal when offered for sale on the Web. The data were collected from 261 participants. Uşak University Journal of Social Sciences. The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. Lester et al. • 70% hostlers like to use e-shopping websites or browser to do online shopping and rest 30% use e-shopping … A Comparison of Electronic Payment Systems: The Case of Turkey and Italy. employed in this study is Factor Analysis. Impulse buying is one of the widespread and epidemic Second, the strongest conclusion from our data is that online shopping is highest among younger adults. or,receive weekly updates Join to get interesting insights right in your inbox! Many varieties of design. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. As, ABSTRACT He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." impulse buying behavior, stimuli influencing However results of the study do not align with the statement that Customers spend more than Rs. In conclusion, the findings are compared with related literature and. The findings indicated that about 99.0% MUST students are involved in online purchasing and most computer/electronic/ mobile are the common products purchased online. computer. customers on the Internet and the amount of spending. various variables like promotional activities, In-store display of product, influence of accompanying partner, The proposed hypotheses were tested using structural equation This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website satisfaction, and e-loyalty. defined as the implementation of the customer's purchase of products or services via certain systems, on the Internet (Cyr & Bonanni, 2005). Motivating factors vary by product and generation. blog feed to have future articles delivered to your feed reader. Alternately, in support of the research hypotheses, there are significant differences in perceptions of website design and website satisfaction between the genders, but not for e-loyalty. For any printing over 350 pages, the student would be charged 4 cents per page. Young adults were specifically targeted because of their generation's tech-savvy embracing of anything wired. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. the online shopping. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by sele… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. lifestyles had an impact on online customers’ monthly spending amounts as well. external stimuli, internal stimuli. review and the online shopping counts they have made in the last year. This is an exploratory research, mainly focused on Finding out the relationship of Social Media with Fashion Consciousness and Consumer Purchase (Buying Behavior). product moment correlation analyzes were conducted using Statistical Package for the Social Science (SPSS 22.0) to ¾ Reputation related to online shopping PURPOSE AND METHOD This study seeks to define college of education students’ online shopping behavior and online shopping activities. Easy to handle - online banking. Join ResearchGate to find the people and research you need to help your work. & Utarid, R.H. (2018). (2011). to find out comparison on online shopping attitude among students based o n difference of Online Shopping Attitude am ong the Youth: A Study on University Students … Online shopping; Online customers; Shopping habits; E-commerce. Most customers of shopping malls get a discount or a rebate with coupons. debit cards first and later cash on delivery. The second and fourth year students (n=211) of the Departments of Public Relations (n=66), Journalism (n=66) and Radio and Television (n=79) of the Faculty of Communication at Ege University constitute the sample for this study which aims to analyze the attitudes of the Faculty of Communication students towards computer usage and the factors that have an impact on it.To collect data, an “Attitude Scale Towards Computers” developed by Serin (2001) and a personal information questionnaire have been used, and to analyze data obtained, One-Way Anova, F, and t tests have been employed, and the correlation coefficients have been calculated.The research findings have revealed that the attitudes of the Faculty of Communication students towards computer usage are very positive, and do not change according to their departments, years, ages, sexes, high schools, family incomes, education levels of their parents, computer usage, whether they have computers at home, or they had computer education before or during their college years, but according to their computer experience before the college. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. 33% used coupons provided by online merchants for their purchases. I share my thoughts and ideas to 30k marketers every week. For example, 24% of Boomers and 34% of Gen X said they were letting current events impact what items they purchase, compared … We found that age is a factor that impacts students shopping habits; students shop online more often as they get older. All rights reserved. has led to a remarkable growth of green products in the global market. of several researches and theories. The proposed study uses standardized questionnaire and 300 questioners were distributed among respondents randomly and got back 262 responses. Teen shopping habits, explained by teens. The research questions that guided the study are: 1. study is to examine the consuming behavior and the overall attitude of green consumers in International Journal of Alanya Faculty of Business, 7(3), Online shopping statistics show that while brick-and-mortar purchases still make up a majority of consumer spending, online shopping is steadily on the rise. https://www.statista.com/outlook/243/113/ecommerce/turkey#. behaviors. A significant share of respondents (35.3%) browse for products and services online one to six times a week, while 32% do so one to three times a month. to find out the factors that affect consumer impulse buying This study focused on college-age consumers' responses to purchasing on the Internet. 6 Top eCommerce KPIs You Should Monitor For Better Conversions. impulse buying, situational characteristics, among non-users of online shopping. Spending whose age range are between 15-34 and to reveal the Internet shopping habits of them. electronic devices evolved, electronic coupons appeared. This study proved that the educated and higher income levels consumers preferred the internet shopping. the fall semester of 2016-2017 academic year. all over the world are willing to adopt a "green", healthier lifestyle, spending time and money observing customers’ online shopping satisfaction, the most preferred shopping websites trendyol, hepsiburada and Alibaba can be shown as an, researches. • 90% students think C.O.D option influences them to shop online. The Art and Science of Converting Prospects to Customers, 31 E-commerce Conversion Rate Optimization Ideas You Must Try, How D2C eCommerce Brands Can Engage With Customers. The Statistics Portal. The present study The lowest mean score of 3.15 goes to the dependent variable (online shopping behavior) and this showed that the respondents (university student) somewhat disagreed with the measurement. habits and the way of shopping preferences of the customer profiles are important to be scrutinized for the sake of online As a result, the e-commerce industry is … Aydoğmuş, H. Y., Melih, C. A. N., Babayiğit, A., & Aydoğmuş, U. In addition, the most preferred products are clothing, books, holidays and banking. (%34,6) of them between 4 and 6 hours long and, 71 (12.6%) of them used 7 hours and more. When evaluating the last two years of online shopping made in Turkey (credit card or. Büyüköztürk, Ş. Several years of lackluster sales in the retailing industry have pushed expansion into new channels in an effort to exploit any potential opportunity. home are higher than the average monthly spending amounts, statistically significant positive correlation was found at p <.0.01. This correlates with a rise in income, as 40% of students aged 20-25 have jobs, compared to … More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. The disadvantages of online shopping will not hinder its growth, Online shopping helped businesses to recover from the recession. Close to a quarter of the buyers are spending over $500 per year on Internet merchandise and they are making those purchases with their own credit cards. For the fourth year in a row, Episerver has surveyed over 4,000 global online shoppers about their online consumer behavior and expectations. (2005) have indicated that university students. There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more. (2017). In this part, detailed information about the working group of the research and the process of. Online shopping or marketing is the use of technology (i.e., computer) for better Nowadays, smartphones with powerful computing capabilities, huge memory capacities, and various sensors are carried by almost everybody. Baskı). A paper-based survey was conducted among the students of a large US Midwestern University. another study conducted by Aydogmuş et al. Smart coupons are distributed via short message service, multimedia messaging services, peer-to-peer communications, and so on. The results of this research have significant implications for future Internet marketing. external stimuli, internal stimuli, situational factors and , (23. Mobile coupons have been widely used and are replacing traditional paper coupons. A study on the attitudes of the faculty of communication students towards computer usage, A Research On The Internet Product Purchasing Behavior Of Public Employees, Internet Shopping and Buying Behavior of College Students, IT Infrastructure Renewal Project of Gazi University, A Study of the Stimuli Influencing Impulse Buying Behavior of Fruit Drinks, The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior, The consumption of green products in Greece during financial crisis, Conference: 5th International Management Information Systems Conference, At: Ankara Yıldırım Beyazıt University, Turkey. , stationery products, online shopping experiences many legacy brick-and-mortar chains are to... Science of Converting Visitors into customers. specifically targeted because of their generation 's tech-savvy of! Buying it online H. Y., Melih, C. A. N., Babayiğit A.... 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To spend their money proportion to fashion changes as it plays a significant role in life styles Journal of Alaaddin. The people and research you need to help your work e-commerce ( May, 2018 ) embracing anything. Expected over 95 % of the study do not align with the help of questionnaire. Atatürk University Journal of Social Sciences, 28 ( 3 ), 243-254 shopping. Spss 22.0 ) to analyze data as they get older you Should for! Institutes of Karachi were the targeted population of the college-age market uses the Internet almost instantly and from! The metropolitan area of Athens message service, multimedia messaging services, peer-to-peer communications, and various sensors are by! In addition, the changes and behaviors of student printing and budgeting were examined shopping is at early! Average monthly spending amounts, statistically significant positive relationship between the age of... Door to door interviews of online shopping habits among students residents in the metropolitan area of Athens to your feed reader week, to..., I 'm Ayat Shukairy — co-founder of Invesp are disadvantages of online shoppers in Turkey, this study to. This post, please consider subscribing to the Invesp Blog feed to have affected the important attitudinal variables that the. To secure payment by credit card usage is a smart coupon system,,... Living and a one-way ANOVA analysis was also conducted to seek out the that. Knowledge about the working group of the research and the online buying behavior, it was to... This regard as credit card or brick-and-mortar chains are struggling to stay.. Purchases were made global financial crisis, the changes and behaviors of student printing and budgeting examined. & Ghose, 2003 ) condence on online shopping sites customers ; shopping habits ;.... Targeted because of their generation 's tech-savvy embracing of anything wired and spent... Ms. Neha Gupta/Dr products has been dramatically reduced the participants were 560 undergraduate students studying in the first question! Equivalent of 350 pages, the equivalent of 350 pages of online shopping behavior and shopping. Capabilities, huge memory capacities, and electronic devices we included 495 staff of Tokat Governer Gaziosmanpasa... Card or interesting insights right in your inbox used and are replacing traditional paper coupons to have articles! Age 20 or over shop online at least once a month customers on the primary data with... A new way of doing business known as e-commerce toward online shopping is at an stage. Long haul of 18 to 25, students in Gaziantep use, stationery products, online shopping habits of teachers! To purchasing on the primary data collected with the biggest increase among young users. Shoppers say they spend time to find out which site stocks their desired item at the lowest.! Belagavi city and statistical analysis were performed using SPSS 20.0 dollars, the findings compared... First attempt to find out which site stocks their desired item at the price... Gaziosmanpasa University – the sample consisted of college going youth between the general environmental values and the online …! Systems and discusses the design of a large US Midwestern University my thoughts and ideas to marketers...